The Journal

Let’s start with a truth most branding experts won’t tell you: You don’t have to pick your brand’s frequency.You already are it. Before the color palettes.Before the fonts.Before you asked yourself, “Wait… am I a serif girl now?”You already had an energetic blueprint—a frequency your soul has been humming since day one. That blueprint? It’s […]

Let’s get one thing straight:Your brand is not just a logo slapped on a pastel background. It’s a frequency.It has a tone. A rhythm. A vibe that either clicks or… kinda makes you cringe.And when it’s off—even just a little—you feel it.(Even if no one else can explain what’s weird, you know it.) I used […]