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a path leading towards the sun painted in the sky

Once upon a time, I was knee-deep in traditional marketing.Scheduling posts. Writing funnels. Obsessing over engagement stats like they held the secrets of the universe. I knew how to craft a brand voice.I knew what “converted.”I knew what made people click. And yet?I was tired. Because none of it felt like me.It felt like performance.Like […]

✴︎ Why I Left Traditional Marketing to Do This Work Instead

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a portal in the sky that helps you view the future

When I first started Aligned Artists, I was basically tossing digital spaghetti at the wall. Social media help? Yep.Marketing strategy? Sure.Brand design? Let’s give it a shot.All delivered with a lot of heart… and very little direction. I didn’t have a niche.I didn’t know who I was talking to.And I definitely wasn’t tuning into anyone’s […]

✴︎ The Story Behind Aligned Artists—and What It’s Becoming